Product-centric content is all about making your product the undeniable hero of the photo or video. Whether this can be done simply or with grandiosity, it’s important to specify:
- The key features or functions of the product you want to highlight.
- How to use your product properly, especially if your product happens to be complex or technical.
- How you want your product styled.
- Is it a drink that should have condensation as if it’s fresh out of the cooler? Or is it a label we want to see crystal-clearly?
If you brief includes models, check out this article for recommendations for lifestyle briefs.