Lifestyle content relies heavily on talent (human and/or animal models) and setting, in addition to the creator’s skill level, in order to tell a compelling story. So that you can effectively convey what you want your story to tell, be sure to think about:
- The look of the models.
- Is your model a leather-wearing, tattoo-having biker, or an athleisure-sporting yogi?
- Details—from hair, makeup, piercings, tattoos to wardrobe—all communicate a message about your brand. What’s your brand’s style?
- The feel of the setting.
- Are you portraying young adults in a shared living space, or an established couple starting a family in their first home? How is that story told through the space?
- What time of day and/or type of lighting do you want to be seeing? Golden hour light peeking through a window? Or cozy candle-lit evening at home?
Hopefully these tips get your wheels turning on creating your lifestyle brief! If you brief includes products, check out this article for recommendations for product briefs.